Sports OTT Streaming Market

Global Sports OTT Streaming Market Size, Trends & Analysis - Forecasts to 2029 By Sports Type (Basketball Live Streaming, Football Live Streaming, Baseball Live Streaming, Tennis Live Streaming, and Cricket Live Streaming), By Device Type (Smart Phone & Tablets, Desktops & Laptops, and IPTV & Consoles), By Monetization Model (Subscription-based, Advertising-based, and Transaction-based), and By Region (North America, Asia Pacific, Central & South America, Europe, and Middle East and Africa), Competitive Landscape, Company Market Share Analysis, and End User Analysis

Category Electronics, Semiconductors and Information & Communication Technology
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This report was recently updated on February 15 2024 with the latest and most recent market numbers

Global Sports OTT Streaming Market Size

The global sports OTT streaming market is expected to grow at a CAGR of 7.5% from 2024 to 2029. With the rise of digital platforms, sports enthusiasts have unparalleled access to live events, highlights, analysis, and exclusive content. OTT platforms for sports streaming are known for their flexibility. These platforms and websites are extremely popular among sports fans who lead busy lives or reside in regions with limited traditional broadcasting options.

The main drivers of the global sports OTT streaming market are the growing demand for on-demand content and the offering of exclusive programs. More and more fans are inclined towards the convenience of accessing sports content whenever and wherever they want. They can catch up on games, watch highlights, and dive into analysis on their schedule. OTT providers are tapping into this trend by offering exclusive content like live games, behind-the-scenes stories, and documentaries. OTT platforms have different ways of making money, like subscriptions, ads, and pay-per-view. These options help content owners and service providers earn money from their offerings.

The restraints of the market surround restrictions for broadcasting rights. Getting the rights to broadcast top-notch sports leagues and events can be a fierce competition. This means that some streaming platforms might not have all the best content, which could make their line-up less impressive compared to regular TV channels.

global sports ott streaming market

Global Sports OTT Streaming Market: By Sports Type

Based on sports type, the market is segmented into basketball live streaming, football live streaming, baseball live streaming, tennis live streaming, and cricket live streaming. The football live streaming segment is expected to hold the largest market share during the forecast period. Its widespread appeal among fans worldwide and the abundance of leagues and tournaments make it a top choice for streaming platforms. Its dominance reflects the passion and excitement for football across diverse cultures and regions.

The basketball live streaming segment is projected to grow the fastest during the forecast period. Basketball is experiencing a surge in global popularity, notably in Asia and Europe, fuelled by the NBA's solid fan base. The sport's appeal is further bolstered by the rise in international competitions and the establishment of new leagues and tournaments. This expansion reflects basketball's universal appeal and promising market potential.

Global Sports OTT Streaming Market: By Device Type

Based on device type, the market is segmented into smart phone & tablets, desktops & laptops, and IPTV & consoles. The smartphones and tablets segment is expected to hold the largest share of the market during the forecast period. Smartphones and tablets dominate the sports OTT streaming market segment based on device type due to their widespread adoption and convenience. Their portability allows users to access sports content on the go, while advancements in mobile technology have improved streaming capabilities. This accessibility and flexibility contribute to smartphones and tablets being the largest segment in the market.

The laptops & desktops segment is projected to grow fastest during the forecast period. Advancements in streaming technology and internet connectivity have improved the streaming experience on these devices, making them more attractive to users. Additionally, the shift towards remote work and increased time spent at home has led to increased usage of desktops and laptops for entertainment, including streaming sports content. This trend is expected to continue driving growth in this segment.

Global Sports OTT Streaming Market: By Monetization Model

Based on the monetization model, the market is segmented into subscription-based, advertising-based, and transaction-based. The subscription-based segment is expected to dominate the market during the forecast period. Subscription-based services in the sports OTT streaming market offer users a reliable way to access diverse content at a predictable cost. This model resonates with consumers seeking convenience and value, as it provides uninterrupted access to their favorite sports events and exclusive content for a fixed monthly or yearly fee.

The advertising-based segment is projected to grow fastest during the forecast period. With the increasing popularity of OTT streaming platforms, advertisers are recognizing the potential to reach highly engaged audiences. As a result, advertising-based models are experiencing growth as platforms leverage targeted advertising and sponsorships to monetize their content while offering free or lower-cost access to users.

asia pacific sports ott streaming market

Global Sports OTT Streaming Market: By Region

North America is analyzed to be the largest region in the global sports OTT streaming market during the forecast period. This prominence is driven by factors such as high internet penetration, strong sports culture, and the presence of major sports leagues. Additionally, increasing demand for on-the-go entertainment contributes to North America's dominance in this market.

Asia Pacific is analyzed to be the fastest-growing region in the global sports OTT streaming market during the forecast period. Increasing internet penetration, rising smartphone adoption, and growing digitalization efforts by sports leagues and broadcasters drive demand for OTT sports content. Additionally, the region's diverse and passionate sports fan base and the emergence of local and regional sports leagues present lucrative opportunities for OTT streaming providers. Furthermore, advancements in technology and infrastructure are improving the streaming experience, making it more accessible to a broader audience across the Asia Pacific. As a result, the region is expected to witness significant expansion in the sports OTT streaming market throughout the forecast period.

Global Sports OTT Streaming Market Share and Competitor Analysis

The key players operating in the market are Hulu,Amazon Prime Video, ESPN, Sling TV, YouTube TV, Disney, Fubo, Netflix, Peacock, DirectTV Stream, and Paramount, are some of the market players operating in the global market.

Please note: This is not an exhaustive list of companies profiled in the report.

Recent Developments

In December 2021, Amazon Prime Video announced its entry into the sports live-streaming segment in January 2022. It started with a test series between New Zealand and Bangladesh.

On February 7, 2024, ESPN announced that, along with FOX and Warner Bros. Discovery, it would form a new joint venture to build an innovative platform to start a streaming sports service.

1          STRATEGIC INSIGHTS ON NEW REVENUE POCKETS

1.1    Strategic Opportunity & Attractiveness Analysis

1.1.1        Hot Revenue Pockets

1.1.2        Market Attractiveness Score

1.1.3        Revenue Impacting Opportunity

1.1.4        High Growing Region/Country

1.1.5        Competitor Analysis

1.1.6        Consumer Analysis

1.2    Global Market Estimates' View

1.3    Strategic Insights across Business Functions

1.3.1        For Chief Executive Officers

1.3.2        For Chief Marketing Officers

1.3.3        For Chief Strategy Officers

1.4    Evaluate the Potential of your Existing Business Lines vs. New Lines to Enter Into

2          TECHNOLOGICAL TRENDS

2.1   Technological Adoption Rate

2.2   Current Trend Impact Analysis

2.3   Future Trend Impact Analysis

2.4   Data Metrics

3          GLOBAL SPORTS OTT STREAMING  MARKET OUTLOOK

3.1   Market Pyramid Analysis

3.1.1        Introduction

3.1.2        Adjacent Market Opportunities

3.1.3        Ancillary Market Opportunities

3.2   Demand Side Analysis

3.2.1        Market Drivers: Impact Analysis

3.2.2        Market Restraints: Impact Analysis

3.2.3        Market Opportunities: Impact Analysis

3.2.4        Market Challenges: Impact Analysis

3.3   Supply Side Analysis

3.3.1        Porter’s Five Forces Analysis

3.3.1.1 Threat of New Entrants

3.3.1.2 Threat of New Substitutes

3.3.1.3 Bargaining Power of Suppliers

3.3.1.4 Bargaining Power of Buyers

3.3.1.5 Intensity of Competitive Rivalry

3.3.2        SWOT Analysis; By Factor (Political & Legal, Economic, and Technological)

3.3.2.1 Political Landscape

3.3.2.2 Economic Landscape

3.3.2.3 Social Landscape

3.3.2.4 Technology Landscape

3.3.3        Value Chain Analysis

3.3.4        Trend Analysis

3.3.5        Gap Analysis

3.3.6        Cost Analysis

4          GLOBAL SPORTS OTT STREAMING MARKET, BY SPORTS TYPE

4.1   Introduction

4.2   Sports OTT Streaming Market: Sports Type Scope Key Takeaways

4.3   Revenue Growth Analysis, 2023 & 2029

4.4   Basketball Live Streaming

4.4.1        Basketball Live Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

4.5   Football Live Streaming

4.5.1        Football Live Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

4.6   Baseball Live Streaming

4.6.1        Baseball Live Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

4.7   Tennis Live Streaming

4.7.1           Tennis Live Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

4.8   Cricket Live Streaming

4.8.1           Cricket Live Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

5          GLOBAL SPORTS OTT STREAMING MARKET, BY DEVICE TYPE

5.1   Introduction

5.2   Sports OTT Streaming Market: Device Type Scope Key Takeaways

5.3   Revenue Growth Analysis, 2023 & 2029

5.4   Smart Phone & Tablets

5.4.1        Smart Phone & Tablets Market Estimates and Forecast, 2021-2029 (USD Million)

5.5   Desktops & Laptops

5.5.1        Desktops & Laptops Market Estimates and Forecast, 2021-2029 (USD Million)

5.6   IPTV & Consoles

5.6.1        IPTV & Consoles Market Estimates and Forecast, 2021-2029 (USD Million)

6          GLOBAL SPORTS OTT STREAMING MARKET, BY MONETIZATION MODEL

6.1   Introduction

6.2   Sports OTT Streaming Market: Monetization Model Scope Key Takeaways

6.3   Revenue Growth Analysis, 2023 & 2029

6.4   Subscription-based

6.4.1        Subscription-based Market Estimates and Forecast, 2021-2029 (USD Million)

6.5   Advertising-based

6.5.1        Advertising-based Market Estimates and Forecast, 2021-2029 (USD Million)

6.6   Transaction-based

6.6.1        Transaction-based Market Estimates and Forecast, 2021-2029 (USD Million)

7          GLOBAL SPORTS OTT STREAMING MARKET, BY REGION

7.1   Introduction

7.2   North America Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.1        By Sports Type

7.2.2        By Device Type

7.2.3        By Monetization Model

7.2.4        By Country

7.2.4.1     U.S. Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.1.1        By Sports Type

7.2.4.1.2        By Device Type

7.2.4.1.3        By Monetization Model

7.2.4.2     Canada Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.2.1        By Sports Type

7.2.4.2.2        By Device Type

7.2.4.2.3        By Monetization Model

7.2.4.3     Mexico Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.2.4.3.1        By Sports Type

7.2.4.3.2        By Device Type

7.2.4.3.3        By Monetization Model

7.3   Europe Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.1        By Sports Type

7.3.2        By Device Type

7.3.3        By Monetization Model

7.3.4        By Country

7.3.4.1     Germany Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.1.1        By Sports Type

7.3.4.1.2        By Device Type

7.3.4.1.3        By Monetization Model

7.3.4.2     U.K. Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.2.1        By Sports Type

7.3.4.2.2        By Device Type

7.3.4.2.3        By Monetization Model

7.3.4.3     France Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.3.1        By Sports Type

7.3.4.3.2        By Device Type

7.3.4.3.3        By Monetization Model

7.3.4.4     Italy Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.4.1        By Sports Type

7.3.4.4.2        By Device Type

7.2.4.4.3        By Monetization Model

7.3.4.5     Spain Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.5.1        By Sports Type

7.3.4.5.2        By Device Type

7.2.4.5.3        By Monetization Model

7.3.4.6     Netherlands Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.6.1        By Sports Type

7.3.4.6.2        By Device Type

7.2.4.6.3        By Monetization Model

7.3.4.7     Rest of Europe Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.3.4.7.1        By Sports Type

7.3.4.7.2        By Device Type

7.2.4.7.3        By Monetization Model

7.4   Asia Pacific Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.1        By Sports Type

7.4.2        By Device Type

7.4.3        By Monetization Model

7.4.4        By Country

7.4.4.1     China Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.1.1        By Sports Type

7.4.4.1.2        By Device Type

7.4.4.1.3        By Monetization Model

7.4.4.2     Japan Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.2.1        By Sports Type

7.4.4.2.2        By Device Type

7.4.4.2.3        By Monetization Model

7.4.4.3     India Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.3.1        By Sports Type

7.4.4.3.2        By Device Type

7.4.4.3.3        By Monetization Model

7.4.4.4     South Korea Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.4.1        By Sports Type

7.4.4.4.2        By Device Type

7.4.4.4.3        By Monetization Model

7.4.4.5     Singapore Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.5.1        By Sports Type

7.4.4.5.2        By Device Type

7.4.4.5.3        By Monetization Model

7.4.4.6     Malaysia Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.6.1        By Sports Type

7.4.4.6.2        By Device Type

7.4.4.6.3        By Monetization Model

7.4.4.7     Thailand Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.7.1        By Sports Type

7.4.4.7.2        By Device Type

7.4.4.7.3        By Monetization Model

7.4.4.8     Indonesia Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.8.1        By Sports Type

7.4.4.8.2        By Device Type

7.4.4.8.3        By Monetization Model

7.4.4.9     Vietnam Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.9.1        By Sports Type

7.4.4.9.2        By Device Type

7.4.4.9.3        By Monetization Model

7.4.4.10  Taiwan Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.10.1 By Sports Type

7.4.4.10.2 By Device Type

7.4.4.10.3 By Monetization Model

7.4.4.11  Rest of Asia Pacific Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.4.4.11.1 By Sports Type

7.4.4.11.2 By Device Type

7.4.4.11.3 By Monetization Model

7.5   Middle East & Africa Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.1        By Sports Type

7.5.2        By Device Type

7.5.3        By Monetization Model

7.5.4        By Country

7.5.4.1     Saudi Arabia Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.1.1        By Sports Type

7.5.4.1.2        By Device Type

7.5.4.1.3        By Monetization Model

7.5.4.2     U.A.E. Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.2.1        By Sports Type

7.5.4.2.2        By Device Type

7.5.4.2.3        By Monetization Model

7.5.4.3     Israel Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.3.1        By Sports Type

7.5.4.3.2        By Device Type

7.5.4.3.3        By Monetization Model

7.5.4.4     South Africa Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.4.1        By Sports Type

7.5.4.4.2        By Device Type

7.5.4.4.3        By Monetization Model

7.5.4.5     Rest of Middle East & Africa Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.5.4.5.1        By Sports Type

7.5.4.5.2        By Device Type

7.5.4.5.2        By Monetization Model

7.6   Central & South America Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.1        By Sports Type

7.6.2        By Device Type

7.6.3        By Monetization Model

7.6.4        By Country

7.6.4.1     Brazil Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.1.1        By Sports Type

7.6.4.1.2        By Device Type

7.6.4.1.3        By Monetization Model

7.6.4.2     Argentina Eaporative Air Cooler Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.2.1        By Sports Type

7.6.4.2.2        By Device Type

7.6.4.2.3        By Monetization Model

7.6.4.3     Chile Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.3.1        By Sports Type

7.6.4.3.2        By Device Type

7.6.4.3.3        By Monetization Model

7.6.4.4     Rest of Central & South America Sports OTT Streaming Market Estimates and Forecast, 2021-2029 (USD Million)

7.6.4.4.1        By Sports Type

7.6.4.4.2        By Device Type

7.6.4.4.3        By Monetization Model

8          COMPETITIVE LANDCAPE

8.1   Company Market Share Analysis

8.2   Four Quadrant Positioning Matrix

8.2.1        Market Leaders

8.2.2        Market Visionaries

8.2.3        Market Challengers

8.2.4        Niche Market Players

8.3   Vendor Landscape

8.3.1        North America

8.3.2        Europe

8.3.3        Asia Pacific

8.3.4        Rest of the World

8.4   Company Profiles  

8.4.1        Hulu

8.4.1.1 Business Description & Financial Analysis

8.4.1.2 SWOT Analysis

8.4.1.3 Products & Services Offered

8.4.1.4 Strategic Alliances between Business Partners

8.4.2        Amazon Prime Video

8.4.2.1 Business Description & Financial Analysis

8.4.2.2 SWOT Analysis

8.4.2.3 Products & Services Offered

8.4.2.4 Strategic Alliances between Business Partners

8.4.3        ESPN

8.4.3.1 Business Description & Financial Analysis

8.4.3.2 SWOT Analysis

8.4.3.3 Products & Services Offered

8.4.3.4 Strategic Alliances between Business Partners

8.4.4        Sling TV

8.4.4.1 Business Description & Financial Analysis

8.4.4.2 SWOT Analysis

8.4.4.3 Products & Services Offered

8.4.4.4 Strategic Alliances between Business Partners

8.4.5        YouTube TV

8.4.5.1 Business Description & Financial Analysis

8.4.5.2 SWOT Analysis

8.4.5.3 Products & Services Offered

8.4.5.4 Strategic Alliances between Business Partners

8.4.6        DISNEY

8.4.6.1 Business Description & Financial Analysis

8.4.6.2 SWOT Analysis

8.4.6.3 Products & Services Offered

8.4.6.4 Strategic Alliances between Business Partners

8.4.7        Fubo

8.4.7.1 Business Description & Financial Analysis

8.4.7.2 SWOT Analysis

8.4.7.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.8        Netflix

8.4.8.1 Business Description & Financial Analysis

8.4.8.2 SWOT Analysis

8.4.8.3 Products & Services Offered

8.4.8.4 Strategic Alliances between Business Partners

8.4.9        Peacock

8.4.9.1 Business Description & Financial Analysis

8.4.9.2 SWOT Analysis

8.4.9.3 Products & Services Offered

8.4.9.4 Strategic Alliances between Business Partners

8.4.10      DirectTV Stream

8.4.10.1 Business Description & Financial Analysis

8.4.10.2 SWOT Analysis

8.4.10.3 Products & Services Offered

8.4.10.4 Strategic Alliances between Business Partners

8.4.11      Other Companies

8.4.11.1 Business Description & Financial Analysis

8.4.11.2 SWOT Analysis

8.4.11.3 Products & Services Offered

8.4.11.4 Strategic Alliances between Business Partners

9          RESEARCH METHODOLOGY

9.1   Market Introduction

9.1.1        Market Definition

9.1.2        Market Scope & Segmentation

9.2   Information Procurement

9.2.1        Secondary Research

9.2.1.1 Purchased Databases

9.2.1.2 GMEs Internal Data Repository

9.2.1.3 Secondary Resources & Third Party Perspectives

9.2.1.4 Company Information Sources

9.2.2        Primary Research

9.2.2.1 Various Types of Respondents for Primary Interviews

9.2.2.2 Number of Interviews Conducted throughout the Research Process

9.2.2.3 Primary Stakeholders

9.2.2.4 Discussion Guide for Primary Participants

9.2.3        Expert Panels

9.2.3.1 Expert Panels Across 30+ Industry

9.2.4        Paid Local Experts

9.2.4.1 Paid Local Experts Across 30+ Industry Across each Region

9.3   Market Estimation

9.3.1        Top-Down Approach

9.3.1.1 Macro-Economic Indicators Considered

9.3.1.2 Micro-Economic Indicators Considered

9.3.2        Bottom Up Approach

9.3.2.1 Company Share Analysis Approach

9.3.2.2 Estimation of Potential Product Sales

9.4   Data Triangulation

9.4.1        Data Collection

9.4.2        Time Series, Cross Sectional & Panel Data Analysis

9.4.3        Cluster Analysis

9.5   Analysis and Output

9.5.1        Inhouse AI Based Real Time Analytics Tool

9.5.2        Output From Desk & Primary Research

9.6   Research Assumptions & Limitations

9.7.1        Research Assumptions

9.7.2        Research Limitations

LIST OF TABLES

1 Global Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Mllion)

2 Basketball Live Streaming Market, By Region, 2021-2029 (USD Mllion)    

3 Football Live Streaming Market, By Region, 2021-2029 (USD Mllion)         

4 Baseball Live Streaming Market, By Region, 2021-2029 (USD Mllion)         

5 Tennis Live Streaming Market, By Region, 2021-2029 (USD Mllion)

6 Cricket Live Streaming Market, By Region, 2021-2029 (USD Mllion)

7 Global Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Mllion)     

8 Smart Phone & Tablets Market, By Region, 2021-2029 (USD Mllion)             

9 Desktops & Laptops Market, By Region, 2021-2029 (USD Mllion)

10 IPTV & Consoles Market, By Region, 2021-2029 (USD Mllion)

11 Global Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Mllion)

12 Subscription-based Market, By Region, 2021-2029 (USD Mllion)  

13 Advertising-based Market, By Region, 2021-2029 (USD Mllion)      

14 Transaction-based Market, By Region, 2021-2029 (USD Mllion)     

15 Regional Analysis, 2021-2029 (USD Mllion)

16 North America Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

17 North America Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

18 North America Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

19 North America Sports OTT Streaming Market, By Country, 2021-2029 (USD Million)

20 U.S Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

21 U.S Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

22 U.S Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

23 Canada Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

24 Canada Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

25 Canada Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

26 Mexico Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

27 Mexico Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

28 Mexico Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

29 Europe Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

30 Europe Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

31 Europe Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

32 Europe Sports OTT Streaming Market, By COUNTRY, 2021-2029 (USD Million)

33 Germany Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

34 Germany Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

35 Germany Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

36 UK Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

37 UK Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

38 UK Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

39 France Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

40 France Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

41 France Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

42 Italy Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

43 Italy Sports OTT Streaming Market, By T End Use Type, 2021-2029 (USD Million)

44 Italy Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

45 Spain Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

46 Spain Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

47 Spain Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

48 Rest Of Europe Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

49 Rest Of Europe Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

50 Rest of Europe Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

51 Asia Pacific Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

52 Asia Pacific Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

53 Asia Pacific Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

54 Asia Pacific Sports OTT Streaming Market, By Country, 2021-2029 (USD Million)

55 China Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

56 China Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

57 China Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

58 India Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

59 India Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

60 India Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

61 Japan Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

62 Japan Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

63 Japan Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

64 South Korea Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

65 South Korea Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

66 South Korea Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

67 Malaysia Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

68 Malaysia Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

69 Malaysia Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

70 Vietnam Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

71 Vietnam Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

72 Vietnam Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

73 Rest of Asia Pacific Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

74 Rest of Asia Pacific Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

75 Rest of Asia Pacific Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

76 Middle East & Africa Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

77 Middle East & Africa Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

78 Middle East & Africa Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

79 Middle East & Africa Sports OTT Streaming Market, By Country, 2021-2029 (USD Million)

80 Saudi Arabia Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

81 Saudi Arabia Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

82 Saudi Arabia Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

83 UAE Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

84 UAE Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

85 UAE Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

86 Rest of Middle East and Africa Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

87 Rest of Middle East and Africa Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

88 Rest of Middle East and Africa Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

89 Central & South America Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

90 Central & South America Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

91 Central & South America Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

92 Central & South America Sports OTT Streaming Market, By Country, 2021-2029 (USD Million)

93 Brazil Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

94 Brazil Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

95 Brazil Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

96 Argentina Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

97 Argentina Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

98 Argentina Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

99 Rest of Central & South America Sports OTT Streaming Market, By Sports Type, 2021-2029 (USD Million)

100 Rest of Central & South America Sports OTT Streaming Market, By Device Type, 2021-2029 (USD Million)

101 Rest of Central & South America Sports OTT Streaming Market, By Monetization Model, 2021-2029 (USD Million)

102 Hulu: Products & Services Offering

103 Amazon Prime Video: Products & Services Offering              

104 ESPN: Products & Services Offering               

105 Sling TV: Products & Services Offering        

106 YouTube TV: Products & Services Offering  

107 DISNEY: Products & Services Offering           

108 Fubo: Products & Services Offering              

109 Netflix: Products & Services Offering          

110 Peacock: Products & Services Offering       

111 DirectTV Stream: Products & Services Offering      

112 Other Companies: Products & Services Offering    

LIST OF FIGURES

1 Global Sports OTT Streaming Market Overview

2 Global Sports OTT Streaming Market Value From 2021-2029 (USD Mllion)

3 Global Sports OTT Streaming Market Share, By Sports Type (2023)

4 Global Sports OTT Streaming Market Share, By Device Type (2023)

5 Global Sports OTT Streaming Market Share, By Monetization Model (2023)

6 Global Sports OTT Streaming Market, By Region (Asia Pacific Market)

7 Technological Trends In Global Sports OTT Streaming Market

8 Four Quadrant Competitor Positioning Matrix

9 Impact Of Macro & Micro Indicators On The Market

10 Impact Of Key Drivers On The Global Sports OTT Streaming Market

11 Impact Of Challenges On The Global Sports OTT Streaming Market

12 Porter’s Five Forces Analysis

13 Global Sports OTT Streaming Market: By Sports Type Scope Key Takeaways

14 Global Sports OTT Streaming Market, By Sports Type Segment: Revenue Growth Analysis

15 Basketball Live Streaming Market, By Region, 2021-2029 (USD Mllion)

16 Football Live Streaming Market, By Region, 2021-2029 (USD Mllion)

17 Baseball Live Streaming Market, By Region, 2021-2029 (USD Mllion)

18 Tennis Live Streaming Market, By Region, 2021-2029 (USD Mllion)

19 Cricket Live Streaming Market, By Region, 2021-2029 (USD Mllion)

20 Global Sports OTT Streaming Market: By Device Type Scope Key Takeaways

21 Global Sports OTT Streaming Market, By Device Type Segment: Revenue Growth Analysis

22 Smart Phone & Tablets Market, By Region, 2021-2029 (USD Mllion)

23 Desktops & Laptops Market, By Region, 2021-2029 (USD Mllion)

24 IPTV & Consoles Market, By Region, 2021-2029 (USD Mllion)

25 Global Sports OTT Streaming Market: By Monetization Model Scope Key Takeaways

26 Global Sports OTT Streaming Market, By Monetization Model Segment: Revenue Growth Analysis

27 Subscription-based Market, By Region, 2021-2029 (USD Mllion)     

28 Advertising-based Market, By Region, 2021-2029 (USD Mllion)

29 Transaction-based Market, By Region, 2021-2029 (USD Mllion)

30 Regional Segment: Revenue Growth Analysis

31 Global Sports OTT Streaming Market: Regional Analysis

32 North America Sports OTT Streaming Market Overview

33 North America Sports OTT Streaming Market, By Sports Type

34 North America Sports OTT Streaming Market, By Device Type

35 North America Sports OTT Streaming Market, By Monetization Model

36 North America Sports OTT Streaming Market, By Country

37 U.S. Sports OTT Streaming Market, By Sports Type

38 U.S. Sports OTT Streaming Market, By Device Type

39 U.S. Sports OTT Streaming Market, By Monetization Model

40 Canada Sports OTT Streaming Market, By Sports Type

41 Canada Sports OTT Streaming Market, By Device Type

42 Canada Sports OTT Streaming Market, By Monetization Model

43 Mexico Sports OTT Streaming Market, By Sports Type

44 Mexico Sports OTT Streaming Market, By Device Type

45 Mexico Sports OTT Streaming Market, By Monetization Model

46 Four Quadrant Positioning Matrix

47 Company Market Share Analysis

48 Hulu: Company Snapshot

49 Hulu: SWOT Analysis

50 Hulu: Geographic Presence

51 Amazon Prime Video: Company Snapshot

52 Amazon Prime Video: SWOT Analysis

53 Amazon Prime Video: Geographic Presence

54 ESPN: Company Snapshot

55 ESPN: SWOT Analysis

56 ESPN: Geographic Presence

57 Sling TV: Company Snapshot

58 Sling TV: Swot Analysis

59 Sling TV: Geographic Presence

60 YouTube TV: Company Snapshot

61 YouTube TV: SWOT Analysis

62 YouTube TV: Geographic Presence

63 DISNEY: Company Snapshot

64 DISNEY: SWOT Analysis

65 DISNEY: Geographic Presence

66 Fubo: Company Snapshot

67 Fubo: SWOT Analysis

68 Fubo: Geographic Presence

69 Netflix: Company Snapshot

70 Netflix: SWOT Analysis

71 Netflix: Geographic Presence

72 Peacock.: Company Snapshot

73 Peacock.: SWOT Analysis

74 Peacock.: Geographic Presence

75 DirectTV Stream: Company Snapshot

76 DirectTV Stream: SWOT Analysis

77 DirectTV Stream: Geographic Presence

78 Other Companies: Company Snapshot

79 Other Companies: SWOT Analysis

80 Other Companies: Geographic Presence

The Global Sports OTT Streaming Market has been studied from the year 2019 till 2029. However, the CAGR provided in the report is from the year 2024 to 2029. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.

Sports OTT Streaming Market Size

The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply-side analysis for the Sports OTT Streaming Market.

Sports OTT Streaming Market Growth

The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.

Sports OTT Streaming Market Trends

Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the company and customer analytics.

Sports OTT Streaming Market Share

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Frequently Asked Questions

The global sports OTT streaming market is expected to grow at a CAGR of 7.5% from 2024 to 2029.
The key players operating in the market are Hulu, Amazon Prime Video, ESPN, Sling TV, YouTube TV, Disney, Fubo, Netflix, Peacock, DirectTV Stream, and Paramount, among others.
The global sports OTT streaming market is expected to gain opportunities due to growing demand for on-demand content and offering of exclusive programmes. OTT platforms have different ways of making money, like subscriptions, ads, and pay-per-view. These options help content owners and service providers earn money from their offerings.
Global sports OTT streaming market growth is driven by factors such as growing demand for on-demand content and offering of exclusive programmes.

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