Smart feminine products include smart sanitary pads, tampons, smart period cups, fertility or ovulation tracking devices, lockets, apps, bands, etc.
These smart products are nothing but an integration of artificial intelligence and technologies used in a medical device or product. Such products render services related to the smart way of tracking ovulation and fertility timeline, period pain relief, and seamless menstruation management. Examples of these innovative products are Livia, my. Flow, Dame, Looncups, and Clue. Research also claims that these products would be the fastest-growing segments in the market of feminine care during the forecast period.
Various factors are contributing to the adoption of and growth of this market products. One of them is the increasing prevalence of lifestyle-related diseases such as polycystic ovaries hypo and hyperthyroid, uterine related diseases, infertility among others. As per the American Thyroid Association, as of 2019, ~20 million Americans have thyroid disorder out of which women are 5-8 times more susceptible to have this disease. Furthermore, PCOD is the most common disorder amongst the women population globally. As per the research conducted by WHO, the prevalence of PCOD amongst women population is more than 10-15% in every country. Tracking of the period timeline and monitoring of the disease clubbed with timely treatment has become the utmost priority of the patient population.
Also, rising awareness of smart pads and ill effects of cloth-based pads will fuel the smart feminine care market. Besides, increasing interest in the period and fertility monitoring and the high preference for vaginal hygiene, help adopt such products. The market study suggests the fertility tracking products will be the highest-grossing application segment. For instance, as per the Indian Society of Assisted Reproduction study, infertility has affected almost 10-14% of the Indian women population. Almost 28 million young couples are trying to conceive. This statistics states that how fast the fertility tracking product segment can grow and how it can see itself as an opportunity in countries like India. Based on these factors, the major two applications of this market are the ovulation tracking and fertility tracking applications.
The major end-user or customer base for this market are hypermarkets or supermarkets, pharmacy stores, and major E-commerce platforms. The rising trend of online shopping of these feminine care products is witnessed lately. Many manufacturers are actively seeking opportunities to uniquely market their service on the e-commerce platform considering the higher profit gains as compared to the traditional supply chain system. Another major reason is the robust marketing of AI-based technologies on social media platforms and e-commerce platforms.
Considering the regional analysis, the North American market will yield the highest revenue mainly due to high awareness regarding women related hygiene routine, and high purchasing power of the patients. Also, the headquarters for most of the innovative companies are based in this region, making this region the high opportunity region for market growth. However, considering the increasing patient population, the Asia Pacific region will pose the opportunity for the manufacturers during the forecast period.
The innovative companies offering these smart products for the feminine care segment are Loon Lab Inc., my.Flow, Inc., Dame, Biowink GmbH, Nannocare Inc. 2020, iPulse Medical Ltd., Cycles, Conceivable Inc., Ava Science, Inc., Flo Health, Inc., Ovia Health, Glow, Inc., Tempdrop LLC., Mira, Kindara, YONO LABS, FairHeaven Health, BellBeat, Valley Electronics AG, & Fertility Focus Limited. These companies have used the inorganic growth strategy i.e. the product launch strategy to increase the company visibility in the market. For example, in July 2019, Loon labs showcased and launched LoonCup. LoonCup is a smart menstrual cup. This product was launched along with a monitoring app. The product supports the overflow of bleeding and also tracks the blood flow pattern for optimum period management. In 2018, Nannocare Inc. launched a nanotechnology-based menstrual pad, that helps reduce period cramps. With the help of Nannogenic technology, this company was successful to target the huge patient population in North America.
Browse the report summary at Global Smart Feminine Care Market Size, Trends & Analysis - Forecasts to 2026