Global Broadcast and Internet Video Software Market Size, Trends & Analysis - Forecasts To 2026 By Type (Single-User, Multi-User), By Application (Media and Entertainment, Sports and Gaming, Others), By Region (North America, Europe, Asia Pacific, CSA, MEA), Vendor Landscape, End User Landscape and Company Market Share Analysis & Competitor Analysis
Broadcast and Internet Video Software Market: Insights
The global broadcast and internet video software market is expected to generate revenue amounting to USD 15.79 billion in 2020, and is projected to reach to USD 34.37 billion by 2026, growing at a CAGR of 13.84% over the forecast period. Increasing need for transcoding to deliver videos to a large number of end users, and extensive growth of online videos are some of the major factors expected to propel the market growth during the forecast period. Growing demand for on-demand streaming is also driving the market growth for broadcast and internet video software. The growing adoption of cloud-based solutions to increase the reach of video content is also boosting the market growth.
The rise in usage of mobile phones and growing popularity of social media platforms and other digital mediums for branding and marketing is propelling the growth for broadcast and internet video software market. Growing adoption of technological innovations, such as blockchain technology and Artificial Intelligence (AI), to improve video quality are expected to drive the market growth during the forecast period. Increased demand for online streaming and entertainment services across various regions including North America, Europe, Asia Pacific, and Central & South America is further projected to propel the market growth of broadcast and internet video software. Growing usage of OTT platforms and the availability of internet are positively influencing the market. However, cyber-crime, data breaches and various piracy issues, are likely to hamper the market growth over the coming years.
Broadcast and Internet Video Software Market Size: By Segmentation
The global broadcast and internet video software market is segmented on the basis of application into media and entertainment, sports & gaming among others. The media & entertainment segment is expected to hold the largest market share in the global broadcast and internet video software market during the forecast period. The growing trend of OTT platform is driving the market growth. OTT-based solutions deliver film and TV content through the internet without the need for users to subscribe to a traditional cable or pay-TV services. The growing demand for improved automation of business processes and the availability of broadband infrastructure are also driving the market growth for media & entertainment segment during the forecast period. The increasing availability of unlimited wireless data plans and public wi-fi has boosted the growth for media & entertainment segment.
Broadcast and Internet Video Software Market Size: By Region
On the basis of region, the market of broadcast and internet video software is segmented into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa. The North America region is expected to dominate the market and is also estimated to expand at a rapid pace during the forecast period. Collaboration between the governments and network arenas, institutional partnerships between video streaming and research collaborations, are driving the market growth in the region. The large-scale investments in outsourced video streaming solutions and services is also propelling the market growth in the region. The Asia Pacific region is expected to grow at a high CAGR during the forecast period. Increasing use of mobiles and tablets, rapid technological advancements, and the popularity of online streaming are the major factors driving the market growth in this region.
Broadcast and Internet Video Software Market: Share & Competitor Analysis
Some of the key players operating in the broadcast and internet video software market are Accenture LLP, IBM Corporation, Accedo, ARRIS International PLC, Cisco Systems Inc., Ericsson, BAM Technologies, LLC, Brightcove, Inc., MagicSoft, SplitmediaLabs, Ltd., Comcast Technology Solutions, Imagine Communications Corp, Arris International Limited, StudioCoast Pty Ltd, and Telefonaktiebolaget LM Ericsson, among others.
Please note: This is not an exhaustive list of companies profiled in the report.
In July 2019, Hive Streaming, a Sweden-based enterprise video distribution company, partnered with the U.S. based software company, Kaltura, Inc., to provide premium video delivery capabilities.
In July 2019, AT&T Intellectual Property launched its new streaming service called AT&T TV.
In April 2018, Amazon.com, and Google partnered to bring official YouTube apps on Amazon’s Fire TV.
In April 2017, Brightcove launched Brightcove Live, which is an API-driven platform for delivering seamless monetization and clippings for live events and 24/7 channels.
In April 2017, Haivision launched the KB 4K encoder powered with the Intel Visual Compute Accelerator 2 which will empower Nokia’s OZO Reality Platform to enable the real-world delivery of 360° videos.
Broadcast and Internet Video Software Market: By Type
Broadcast and Internet Video Software Market: By Application
Broadcast and Internet Video Software Market: By Region
The global Broadcast and Internet Video Software Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Broadcast and Internet Video Software Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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