Healthcare Wipes Market: Insights
The global healthcare wipes market is estimated to witness a significant CAGR during the forecast period (2020-2026). Growing awareness for sanitation and personal hygiene along with growing cross-contamination problems are some of the major factors expected to drive the market growth during the forecast period. Moreover, rising demand for the product for various purposes in hospitals, medical facilities, and nursing homes is one of the significant factors driving the market. Healthcare wipes are of numerous types including pre-injection wipes, non-invasive antiseptic wipes, skin cleaning wipes, macerator-friendly body wipes, and bath wipes. These products are available in a range of packaging styles, such as flow packs, sachets, buckets, or tubes. Furthermore, increasing use of healthcare wipes owing to their ability to monitor and avoid infection is a prominent factor that accelerates the growth of the market. However, strict government regulations, the growing supply chain disruptions, and the presence of chemicals in healthcare wipes which are not suitable for body or skin types are the factors restraining the growth of the market.
Healthcare Wipes Market Size: By Product
Based on product, the market is segmented into dry wipes and wet wipes. The dry wipes segment is expected to hold the largest market share during the forecast period. These products allow users to perform tasks in significantly less time. The growing demand for the product for various purposes in hospitals, medical facilities, and nursing home drives the lucrative growth of the market. Furthermore, the wet wipes segment is estimated to grow at a high CAGR during the forecast period. The appeal of these products in the healthcare industry is primarily due to their convenience and ease of use. The combination of work demands within the healthcare sector and the increasing number of patients worldwide drives the growth of the market.
Healthcare Wipes Market Size: By Distribution Channel
Based on the distribution channel, the market is segmented into pharmacies & drugstores, e-commerce, and supermarkets & hypermarkets, among others. The supermarkets & hypermarkets channel segment is expected to hold the largest market share during the forecast period. The rising growth of these retail formats worldwide drives the growth of the market. Moreover, the increasing high availability of products and convenience to consumers to choose the product as per their requirement also boosts the growth of the market. Furthermore, the e-commerce segment is expected to witness the fastest growth during the forecast period. The growing demand for customers for the e-commerce industry due to the lack of need to test online shopping before ordering and quick accessibility drives the growth of the market.
Healthcare Wipes Market Size: By Region
Based on region, the global healthcare wipes market is segmented into North America, Europe, Asia Pacific, Central & South America, and Middle East & Africa. The Asia Pacific region is projected to account for the largest market share during the forecast period due to rapid urbanization, rising usage of healthcare wipes in hospitals, and the food industry, to control and prevent infection in countries such as India, China, and Japan. North America is projected to grow at the fastest pace during the forecast period. The growing consumer awareness regarding the prevention of potentially dangerous microbes drives the growth of the market. Europe is also expected to witness robust growth during the forecast period. The rising consumer knowledge regarding personal hygiene, and an active investment in research and development to introduce novel and premium products drive the substantial growth of the market.
Healthcare Wipes Market: Share & Competitor Analysis
Some of the key players operating in the healthcare wipes market include: Procter and Gamble, 3M, Johnson & Johnson Private Limited, Diamond Wipes International, Inc., The Clorox Company, Kimberly-Clark Corporation, Costco Wholesale Corporation, Reckitt Benckiser Group plc, Procotech Limited, and Beiersdorf AG, among others.
Please note: This is not an exhaustive list of companies profiled in the report.
Healthcare Wipes Market: By Product
Healthcare Wipes Market: By Distribution Channel
Healthcare Wipes Market: By Region
The global Healthcare Wipes Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Healthcare Wipes Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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