Global Marketing Cloud Platform Market Size, Trends, & Analysis - Forecasts 2026 By Type (Platform, Services), By Marketing Function (Advertising, Sales Channel, Branding, Communications), By Deployment Mode (Private Cloud, Public Cloud), By Vertical( Retail & Ecommerce, IT &Telecom, Travel&Hospotality, Education, Healthcare &life Sciences, Banking, Financial Services &Insurance, Media, Entertainment& Gaming, Others), By Region (North America, Asia-Pacific, CSA, Middle East and Africa, Europe), End-User Landscape and Company Market Share Analysis and Competitor Analysis
Marketing Cloud Platform Market Insights
The marketing cloud platform market is expected to follow an upward growth path during the forecast period. The marketing-cloud platform is a compilation of marketing tools that include social media management, analytics, and customer profiling. Marketers can use this cloud bases platform to monitor data related to customer taste and preferences, campaign patterns, and performance. The rising demand for data-driven models will be the major contributing factor to market growth. Various food joints and clothing outlets use the marketing cloud platform to capture the customers’ preferences and apply strategies to increase sales in the market. In the pandemic hit world, data is driving the market across the globe. Companies use information (by tracking customers’ likes and following) on either Facebook or other social media platforms to analyze the trends and perform comparative analysis. The analytics and customer profiling tools used help the market to reach its potential growth during the forecast period.
Marketing Cloud Platform Market: By Type
Based on the type, the market considers platform and services into being. The platform segment would have the highest market penetration. The marketing platform is deployed to increase customer engagement, enhance the marketing strategy, and also to increase the yield on investments. Such benefits drive the segment’s growth in the market.
Marketing Cloud Platform Market: By Marketing Function
Based on the marketing function, the market considers branding and communications among others. The sales channel segment would have a rising trend during the forecast period. Sales channels help the companies to level up the sales volume, reach out to a large pool of customers, and sell directly to customers without the need for third-party vendors. The branding segment would have moderate growth during the forecast period. Branding adds to the product’s overall quality and also helps customers identify among different brands.
Marketing Cloud Platform Market: By Deployment Mode
Given by deployment mode, the market considers private and public cloud into being. The public cloud segment would have upward growth during the forecast period. With a public cloud, there is low cost and less maintenance involved. The on-demand services and resources of public clouds enable the buyers to meet both personal and professional needs, thus enhancing the model of public cloud in the marketing platform market.
Marketing Cloud Platform Market: By Vertical
Based on the vertical, the market considers retail & e-commerce, IT & telecom, travel& hospitality, education, healthcare &life sciences, banking, financial services &insurance, media, entertainment& gaming, others. The gaming, media, and entertainment segment would have abundant potential to rise in the market. Adopting advertising strategies on gaming sites has become a hot trend and is usually done to increase the market and brand visibility.
Marketing Cloud Platform Market: By Region
Based on the region, the market considers Asia-Pacific to be potentially leading in the marketing platform market demand. The region is home to the biggest marketing influencers and enables the connection between businesses and individuals across the globe. The region holds abundant growth opportunities for the marketing cloud platform market.
Market Share and Competitive Analysis
Key players operating in the market include Oracle India, Mirum India, Zen Cloud Technologies, IBM, Neilsen, Selligent, Adobe, Salesforce, Fico, Optimove, Hubspot, Sitecore, Pegasystems, SAP, Hatchbuck, Redpoint Global, and Cheetah Digital among others.
Please note: This is not an exhaustive list of companies profiled in the report.
In August 2020, Mirum India was appointed to provide their salesforce services to the Simpliv.
In May 2018, IBM inaugurated the launch of AI-driven market cloud platform services for the Indian market.
Check the Press Release on Global Marketing Cloud Platform Market Report
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The Global Marketing Cloud Platform Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Marketing Cloud Platform Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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