Global Marketing Cloud Platform Market

Marketing Cloud Platform Market Insights

The marketing cloud platform market is expected to follow an upward growth path during the forecast period. The marketing-cloud platform is a compilation of marketing tools that include social media management, analytics, and customer profiling. Marketers can use this cloud bases platform to monitor data related to customer taste and preferences, campaign patterns, and performance. The rising demand for data-driven models will be the major contributing factor to market growth. Various food joints and clothing outlets use the marketing cloud platform to capture the customers’ preferences and apply strategies to increase sales in the market. In the pandemic hit world, data is driving the market across the globe.  Companies use information (by tracking customers’ likes and following) on either Facebook or other social media platforms to analyze the trends and perform comparative analysis. The analytics and customer profiling tools used help the market to reach its potential growth during the forecast period.

Marketing Cloud Platform Market: By Type

Based on the type, the market considers platform and services into being. The platform segment would have the highest market penetration. The marketing platform is deployed to increase customer engagement, enhance the marketing strategy, and also to increase the yield on investments. Such benefits drive the segment’s growth in the market.

Marketing Cloud Platform Market: By Marketing Function

Based on the marketing function, the market considers branding and communications among others. The sales channel segment would have a rising trend during the forecast period. Sales channels help the companies to level up the sales volume, reach out to a large pool of customers, and sell directly to customers without the need for third-party vendors. The branding segment would have moderate growth during the forecast period. Branding adds to the product’s overall quality and also helps customers identify among different brands.

Marketing Cloud Platform Market: By Deployment Mode

Given by deployment mode, the market considers private and public cloud into being. The public cloud segment would have upward growth during the forecast period. With a public cloud, there is low cost and less maintenance involved. The on-demand services and resources of public clouds enable the buyers to meet both personal and professional needs, thus enhancing the model of public cloud in the marketing platform market.

Marketing Cloud Platform Market: By Vertical

Based on the vertical, the market considers retail & e-commerce, IT & telecom, travel& hospitality, education, healthcare &life sciences, banking, financial services &insurance, media, entertainment& gaming, others. The gaming, media, and entertainment segment would have abundant potential to rise in the market. Adopting advertising strategies on gaming sites has become a hot trend and is usually done to increase the market and brand visibility.

Marketing Cloud Platform Market: By Region

Based on the region, the market considers Asia-Pacific to be potentially leading in the marketing platform market demand.   The region is home to the biggest marketing influencers and enables the connection between businesses and individuals across the globe.  The region holds abundant growth opportunities for the marketing cloud platform market.

Market Share and Competitive Analysis

Key players operating in the market include Oracle India, Mirum India, Zen Cloud Technologies, IBM, Neilsen, Selligent, Adobe, Salesforce, Fico, Optimove, Hubspot, Sitecore, Pegasystems, SAP, Hatchbuck, Redpoint Global, and Cheetah Digital among others.

Please note: This is not an exhaustive list of companies profiled in the report.

In August 2020, Mirum India was appointed to provide their salesforce services to the Simpliv.

In May 2018, IBM inaugurated the launch of AI-driven market cloud platform services for the Indian market.

Check the Press Release on Global Marketing Cloud Platform Market Report