Global Portable Blender Market Size, Trends & Analysis - Forecasts to 2026 By Material (Plastic, Glass, Steel), By Distribution Channel (Offline, Online), By Region (North America, Europe, Asia Pacific and Rest of the World); Vendor Landscape, End User Landscape and Company Market Share Analysis & Competitor Analysis
Portable Blender Market Insights
The global portable blender market is estimated to witness a high CAGR during the forecast period (2020-2026). The increasing popularity of healthy meals and drinks as a result of higher adoption of a healthy lifestyle among individuals are driving the market growth for portable blenders. Rapid urbanization, changing lifestyles, shifting food consumption behavior, and hectic schedules of the consumers are some of the major factors expected to boost the sales of portable blenders during the forecast period. Growth in the number of fitness enthusiast, healthy eating habits as well as improved convenience are also propelling the market growth for portable blenders. The increasing popularity of smoothies and shakes amongst health-conscious consumers has resulted in higher penetration of portable blenders in their lifestyle. The fluctuations in raw materials prices of plastic, glass and steel are likely to hamper the market growth over the coming years.
Portable Blender Market Size: By Material
On the basis of material, the market is segmented into plastic, glass, and steel. Plastic material segment is expected to hold the largest market share during the forecast period. Plastic portable blenders are the most convenient choice among consumers for travel purposes. Plastic portable blenders are lightweight as well as durable compared to other material types. Furthermore, advancement of glass material in portable jars, including scratch resistance, no impact on the food, perfect transparency, environment-friendly, recyclable, and non-food absorbing among others are some of the major factors driving the market growth.
Portable Blender Market Size: By Distribution Channel
Based on distribution channel, the portable blender market is segmented into online and offline. The offline segment is dominating the global portable blender market during the forecast period. There is a high prominence of offline channels as it facilitates the consumers to have a first-hand look at the products, which helps in the easy inspection of the quality and specifications. The availability of a wide range of products, brands along with the ability to compare the prices and product attributes are some of the factors expected to propel the market growth for offline segment. The online segment is expected to grow at a high CAGR during the forecast period. Growing usage of smart phones along with growing number of e-commerce websites are driving the market growth.
Portable Blender Market Size: By Region
On the basis of region, the global portable blender market is segmented into North America, Europe, Asia Pacific, Middle East Africa and Central & South America. The North America region is expected to witness considerable growth in the portable blender market during the forecast period. Changing lifestyle, healthy diet and intake of nutritious food among citizens in the region have resulted in high penetration of portable blenders. The Asia Pacific region is expected to grow at a high CAGR during the forecast period. Easy availability of raw materials in the region is driving the market growth for portable blenders. Increase in the purchasing power of consumers, preference for healthy drinks, and a decline in consumption of sugary drinks are some of the major factors expected to drive the market growth in the region.
Portable Blender Market Share & Competitor Analysis
Some of the key players operating in the portable blender market are Conair Cuisinart; Pop Babies; TOPQSC; Oster; BILACA; Hamilton Beach; Keyton; Little bees; Blufied; NutriBullet and BELLA among others.
Please note: This is not an exhaustive list of companies profiled in the report.
Portable Blender Market: By Material
Portable Blender Market: By Distribution Channel
Portable Blender Market: By Region
The global Portable Blender Market has been studied from the year 2017 till 2026. However, the CAGR provided in the report is from the year 2018 to 2026. The research methodology involved three stages: Desk research, Primary research, and Analysis & Output from the entire research process.
The desk research involved a robust background study which meant referring to paid and unpaid databases to understand the market dynamics; mapping contracts from press releases; identifying the key players in the market, studying their product portfolio, competition level, annual reports/SEC filings & investor presentations; and learning the demand and supply side analysis for the Portable Blender Market.
The primary research activity included telephonic conversations with more than 50 tier 1 industry consultants, distributors, and end-use product manufacturers.
Finally, based on the above thorough research process, an in-depth analysis was carried out considering the following aspects: market attractiveness, current & future market trends, market share analysis, SWOT analysis of the companies and customer analytics.
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